2 Module Two: Think Commercial

Overview

This module is designed to get you thinking about the rise of digital, and how businesses have harnessed new technology to disrupt traditional industries and shake up the way organisations interact with end users.

You’ll learn about the value of using business model frameworks to develop disruptive commercial ideas, before taking a closer look at how companies are using mobile as one powerful aspect of digital.

By the end of this module, you should be able to:

  • Generate business ideas based on your comprehension of how digital can disrupt industries.
  • Construct and assess a business proposition using commercial modelling frameworks.
  • Describe the role of mobile and its implications on digital strategy.

Week 1

Lesson 1: Disruption And Change

In the previous module, we explored the interactions between digital change and behaviour. It’s not entirely about how we behave as consumers, however. The internet disrupts everyone and everything. The business world, like the consuming public, is being re-wired.

By the end of this lesson, you should be able to describe, in a professional context, how digital has changed business by understanding its impact on traditional organisational structures and processes.

Complete the activities below before the live class on Thursday 15th January. This lesson should take no more than three hours to complete in total: the pre- and post-class activities should take no more than two hours to complete and the live class lasts one hour. The pre-class activities will be explored in the class.

Start with the first activity at the top. When you complete an activity, come back to this page to access the next one.

Week 2

Lesson 2: Innovating Effectively

Business model innovation is not a new concept, in fact it goes back at least as far as Johannes Gutenberg and his printing press in the fifteenth century. But the speed and scale at which innovation is transforming today’s business landscape is unparalleled. Entirely new industries are being created, while others appear to be in terminal decline.

So how do you develop a new business idea that disrupts an existing market? Or create a model for an established business that keeps them one step ahead of the game? This quandary has led to the emergence of a number of new frameworks that not only allow entrepreneurs to develop game-changing new ideas, but also provides existing businesses with the tools to rethink their offering, to give them a competitive edge.

By the end of this lesson you should be able to construct and assess a business proposition using commercial modelling frameworks.

Complete the activities below before the live class on Thursday 22nd January. This lesson should take no more than three hours to complete in total: the pre- and post-class activities should take no more than two hours to complete and the live class lasts one hour. The pre-class activities will be explored in the class.

Start with the first activity on the top. When you complete an activity, come back to this page to access the next activity.

Week 3

Lesson 3: Mobile

Over the course of this module we have discovered that developing innovative business ideas is complex. In this lesson, we will explore how this is particularly true in an always-on, always-transformative mobile world.

By the end of this lesson, you should be able to describe, in a professional context, the role of mobile and its implications on digital strategy.

Complete the activities below before the live class on Thursday 29th January. This lesson should take no more than three hours to complete in total: the pre- and post-class activities should take no more than two hours and twenty minutes to complete and the live class lasts one hour. The pre-class activities will be explored in the class.

Start with the first activity at the top. When you complete an activity, come back to this page to access the next activity.

Study Week

There is no live class this week to allow you to focus on your project.

Don’t forget to submit your module two project by 20.00 GMT on Friday 6th February:

Submit a link to your project.

You will receive your marks for this project by Friday 27th February at the latest.

You will need to complete your group reflection and peer review by 20.00 GMT on Friday 13th February.

This is an extended group reflection and peer review deadline in comparison to future modules because you have an extra class next week, “What Just Happened?”, delivered by Impact International in which you will receive useful guidance for completing this exercise. This class forms part of the compulsory activities for this module, and we recommend you attend live or watch the recording before completing the reflection exercises.

Week 5

Lesson 4: Review

This week, we will review the ideas that we have discussed throughout the Think Commercial module. By the end of this lesson, you should be able to summarise the main themes of the module.

In addition to the review class, there is also an extra live class on Tuesday 10th February, “What Just Happened?”. This session is being delivered by leadership and management development experts Impact International, who work closely with Google on various training programmes.

This lesson should take no more than one and a half hours. The pre-class activities should take no more than 45 minutes and the live class will last for one hour.

Start with the first activity on the top. When you complete an activity, come back to this page to access the next activity.

Complete the activities below by Thursday 12th February.

 

 

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